PR agency for digital assets, AI and tech

Good companies deserve a bigger conversation.

Boutique and results-focused. We put complex companies on TV, in top-tier press and on the main stage.

Discuss a project What we deliver
How we work

The right story changes who’s listening.

A company can have exceptional technology and serious backing, and still struggle to explain why anyone outside its industry should care. We find the story that connects what you’re building to the conversations already happening, then get it in front of the journalists, producers and audiences who matter.

  1. Find the storyWhat makes you worth paying attention to, and who needs to hear it.
  2. Earn the attentionTop-tier press, financial TV and the main stage.
  3. Build the reputationFounders who become trusted voices on their industry.
What you get

The right story. The right audience.

PR & communications

The right stories in the right publications: launches, funding, exclusives, features and executive commentary.

Exclusive

Crisis comms

Clear thinking and decisive communication when the stakes are high.

Statement out · 09:14

CEO advisory

Making complex businesses understandable and credible, and founders trusted voices on their industry.

On airQ&A prepped

Events & speaking engagements

Financial TV, leading podcasts and the conferences that matter for your market.

SpeakerMain stage
Selected work

Where companies started, and where they went.

Onchain finance · Tokenization

From an infrastructure protocol to the institutional finance conversation.

One of the more technical corners of digital assets. We built a bigger story around collateral markets, tokenization and institutional adoption, and took it to financial journalists and TV producers.

NYSElive on Schwab Network
3exclusives: CoinDesk, The Block, Investing.com
TVFintech TV, CoinDesk Live
Consumer crypto · Application infrastructure

Building a media presence before the product existed.

No launched product, no press history, no paid media budget. We built the communications function from the ground up and connected a huge consumer audience to a bigger story about utility.

CNBCfeature coverage
Vanity Fairmainstream profile
ETHDenvermain stage
EthCCmain stage

“With Milena our coverage improved both by quality and quantity. In Milena we found both a brainstorming partner to work on our strategy and a tough operator.”

Founder, onchain finance infrastructure company

Selected coverage

The publications, platforms and stages that matter.

TV09·26 TV10·26 Live08·26 Feature05·25
Feature03·26
Excl.06·26 Excl.04·26
Excl.09·26
News08·26 News10·26 News10·26
Quote06·26
Stage05·26 Stage02·26 Stage03·26 Radio03·26 Interview06·26 Podcast11·25
About

Milena Repa

Founder, Growth Lab

Growth Lab was founded in 2026 by Milena Repa, a communications professional with experience across technology, cybersecurity, fintech and digital assets. Her career spans Philips and Palo Alto Networks (NASDAQ: PANW), the world’s largest publicly traded cybersecurity company, alongside venture-backed companies in digital assets and AI.

  • Finds the bigger storyInside complicated businesses, the angle that matters outside the industry.
  • Makes founders credible beyond their nicheFrom specialist crypto conversations to financial TV and mainstream business media.
  • Builds visibility earlyBefore the company is an obvious story, so launch day is not day one.
  • Knows how editors thinkWhat reporters actually cover, and a real reason for your story to be in it.

Have a story worth telling?

Tell us what you’re building, where you want to go and who you need to reach.

milena@glab.agency
Email Milena Message on Telegram